Flavours and facts is a small food consultancy business focusing on helping food business grow and develop. Focusing on Category Management and R&D, I can help with creating a fact-based product strategy and help you develop ranges that are customer and channel appropriate.
The Flavours & Facts approach
Flavours and facts are equally important in developing the best range or product in your business.
Yes, of course flavours, it absolutely needs to taste good. But, more importantly, is it the taste your customer is after? Is it close enough to the way your customer sees your brand? Will it build your brand or take away from it? What’s your competition? Does your product compare to the market the way you think it does?
In any country, any business I’ve worked in, products are often picked because ‘the team’ likes them. After all, everyone eats, so everyone is an expert, right?
I can help your business develop products differently, not just based on flavours, but also on facts.
Before chasing the newest flavours, let’s make sure we’ve reviewed all factors:
- Determine success factors by analysing previous launches, sales data and competition
- Role of the product: brand builder, core product, convenience add on
- Set a realistic goal for rate of sale
- Based on this goal, is the case size, pack size, packaging and shelf life sensible for you and/or your customers
Get in touch to see how I can help your business launch more successful new products and ranges.
